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Site Review: Match.com

2 November 2008 709 views No Comment
Match.com

Match.com

Match.com is one of the most popular internet dating sites out there today. I’m sure you’ve seen their television ads as well as ads spread all over the internet. It would be a safe bet that when looking for love, Match.com would be a good place to start. There’s a lot of inventory on this site.

Signing up for this site is relatively easy. It takes less than two minutes unless you get caught in the “That username already exists” snag. With the high volume of users this site sees, that is totally possible.

Match.com boasts 15 million+ users as well as more than 60,000 new users joining every day. With numbers like that, a member is likely to get several matches. And if you are unable to find those matches? Well the site offers a “find someone special in 6 months or we’ll give you 6 months FREE” guarantee.

There’s no need for members to be intimidated by those large numbers. Match.com offers smaller categories of personals such as: Asian, Black, Christian, Jewish, and Senior personals. Searches on Match.com are also very specific. You can choose things in your mate such as body type, past relationships (married, divorced, etc.) and zodiac sign. You can also be a superficial as you like. do you only like men with dark hair and a great butt? You can narrow your search accordingly. Do you want a non-smoker who only drinks socially and makes $75k a year? You can modify your search for that. Do Buddhist Asian women do it for you? You can search for just that.



Match.com offers a “Daily 5″ option so that finding matches among more than 15 million members is more simplified. Members are sent 5 matches daily based on their search criteria and you send Match.com feedback about which of the 5 you like and don’t like so that the Daily 5 is more successful as each day passes.

Pricing for Match.com breaks down as follows:

-A one month membership is $34.99 per month

-3 months is $19.99

-6 months with their 6 month guarantee is $16.99

-6 months with the guarantee and other perks is $17.99

Match.com also offers a Continuous Service Rate where a member’s membership is renewed automatically when it is about to expire by charging a credit card. However, local sales taxes still apply in all of these transactions.

Membership is free but your actions on the site are extremely limited. This can be annoying because of the vast amount of inventory and the inability to access most of it. They shouldn’t offer anything for free if they are going to restrict it so much. However, it probably brings more people in and hooks them to go that next step and pay for a subscription if for no other reason than to see what all the hubbub is about.

Overall, it is easy to see why Match.com is one of the more successful online dating sites. Some people might be turned off from this site simply because of its enormity, but because of the specific searches and the “Daily 5″ option, Match.com tries to make sure that every member has an experience that turns up at least one good date. In the internet world and on a site so huge, what else could you ask for?

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